CAZZIMMA Non Alcoholic Aperitivos

For cazzimma, we built the brand from the ground up, creating a bold and culturally rooted identity for a non-alcoholic aperitivo inspired by Naples and marketed in New York City.

The scope included logo design, full brand identity development, can label design, packaging systems, print collateral, retail sell sheets, and detailed product tech sheets. Every touchpoint was designed to feel intentional, confident, and unapologetically cool, reflecting the spirit behind the name.

We developed distinct packaging for both the Spritz and Secco offerings, ensuring clarity between SKUs while maintaining a cohesive system across retail and digital environments. The visual language balances European heritage with contemporary NYC energy, positioning the product as both authentic and culturally relevant.

In addition, we art directed and executed a full campaign and custom photography to establish the brand’s tone in market. The imagery captures a modern social lifestyle, reinforcing the idea of drinking differently without sacrificing presence or personality.

Cazzimma is more than a beverage. It is a statement brand built to stand out on shelf, resonate socially, and scale strategically in competitive retail environments.